The Challenge of Promoting, Part 1
This is another share from our sister site of N.D. Author Services. Though we try to keep content here aimed at readers, even of some you may find this beginning entry in a new series to be of interest. It applies to any creative pursuit with a commercial aim, and not just authorship.
The age of signings and physical book promotion events is dwindling if not dead. Its cost-to-returns ratio is no longer viable as more readers switch to online purchasing and to ebooks. This is especially so as publishers cut back drastically (or completely) on such expenditures. They only allocate such to the 1% of their authors with the highest (international) and established name recognition. Sometimes not even for them, and footing the bill yourself is unadvisable if you are not among that 1%. Read more >>